MICHAEL WALSH’S NEWEST BOOK – THINKING BIG IS NOT ENOUGH:
MOVING PAST THE MYTHS AND MISCONCEPTIONS THAT STOP BUSINESS GROWTH
Be warned: this is not a book about launching your business.Nor is it a book of common wisdom, best practices, and worn out platitudes.
Thinking Big Is Not Enough is about growing your business and achieving true personal freedom.
Follow the journey of Louise Pasterfield, a UK business owner, who with help and guidance from Michael Walsh, has already grown her company from £400,000 per year to £2 million at the time of publishing. She has since grown beyond £3 million (and counting) and now plans to grow to £10 million in the next 3 to 4 years.
At its heart is the question, “How do I take my businesses to the next level?”
As Louise and Michael’s adventure unfolds, the answer comes by exposing and overcoming the myths and misconceptions that dominate the way we think, that stop business growth.
Practical, counter-intuitive, and often humorous, this real-life story brings to light the strategies, tools, and perspective shifts necessary to take you from where you are … to where you want to go.
The outcome is a proven framework to create strong, sustainable business growth.
In his guest foreward, John Warrilow — founder of The Value Builder SystemTM, author of Built to Sell: Creating A Business That Can Thrive Without You, and regular contributor to Inc. Magazine — writes:
“In Thinking Big Is Not Enough, Michael Walsh illustrates how to push through the obstacles that stand between you and the next plateau, quickly and consistently.
“Louise’s story is eerily similar to a lot of businesses. It may even have something in common with yours: a non-linear path to success that looks more like a series of stepping stones, than the graph we learned at school.”
PRAISE FOR THINKING BIG IS NOT ENOUGH
Kelly Deck, Director, Kelly Deck Design
“This book gives access to the structure that is required to successfully and predictably achieve large scale growth in business. The same is true of his book—it takes you on a journey and breaks down the misperceptions that hold us back from growth and excellence—with Louise as his muse, Michael shares his deep knowledge of the entrepreneur’s journey and the fine balancing act it is to achieve significant growth and success in small -medium businesses.”
Aaron Johannes, M.A., Director, Spectrum Consulting- Collaborative Learning, Research and Press
“Michael Walsh is one of my favourite entrepreneurial thinkers and I particularly love how his big thinking can wrap around all different kinds of businesses, including charities and social enterprises. His focus on our relationships and the opportunity for business building within a matrix of reciprocal and meaningful connections, that allow us all to grow and thrive is invaluable. I look forward to sharing this new book with our colleagues, as much as I liked sharing his first book.”
Dave Ricketts, M.Sc., P.Eng., FEC, Managing Principal, Senior Building Science Specialist, RDH Building Engineering Ltd.
“Michael has a way of challenging you, that initially catches you off guard, but quickly leads to the heart of issues. Starting with the question of why we are doing something leads to terrific insights and shifted the way we looked at our business. I loved the notion of starting with where we want to be in 5 or 10 years and working backwards from there to see what we need to do this year.”
Karen Marler, Principal, Architect AIBC, AAA, SAA, OAA, FRAIC, LEED® AP
“I greatly enjoyed this case study on growing your business, as presented through Michael’s work with Louise Pasterfield and her experiences. This review clearly lays out the three core aspects of business growth in a simple, informative and entertaining style. Michael digs deep to explore the myths and misconceptions that Louise and many business owners often refer to that paralyses them from achieving their goals. I know I struggle with these clichés about business, and found myself relating with Louise on a number of them. Through Louise’s point of view, Michael guides the reader through a process of critical thinking that result in eureka moments that he summarizes as ‘Perspective Shifts.’ Thinking Big is Not Enough outlines tools and criteria that will help many small business owners, who are passionate about what they do, take it to the next level.”
Philippe de Clerck, MPT, MBA, VP Operations, and Partner, Back in Motion Rehab Inc.
“True to form, in telling a story, Michael effectively dispels the myths and misconceptions that prevent businesses from growing and offers very compelling arguments for making shifts in one’s perspective on what really matters to grow a business. In the process he successfully points the reader to focusing on the key essentials for achieving ‘large scale growth.'”
Mark Eiland, Founder and Principal Advisor, Mercury Equity Partners, Austin, Texas
“Michael expertly removes many of the hurdles that limit the mindset of business owners and their perspective of how big and fast they can grow their business. I can’t imagine a business owner who wouldn’t benefit greatly from the lessons in this insightful book.”
Katherine Lazaruk, AICI, FLC, ICU Image Consulting Inc.
“The graphic of the spinning plates on the foundation resting on a ball was a real ‘a-ha’. In fact, I laughed out loud and thought I’d better print it and stick it somewhere I can see it daily. It made me feel a lot better, realizing the enormous complexity and challenge in running and growing a business”
How Thinking Big Is Not Enough can Help Other Business Owners (26 seconds).
Growing Business Is About Continuous Practice (1:49)