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Be warned: this is not a book about launching your business.Nor is it a book of common wisdom, best practices, and worn out platitudes.

Thinking Big Is Not Enough is about growing your business and achieving true personal freedom.

Follow the journey of Louise Pasterfield, a UK business owner, who with help and guidance from Michael Walsh, has already grown her company from £400,000 per year to £2 million at the time of publishing. She has since grown beyond £3 million (and counting) and now plans to grow to £10 million in the next 3 to 4 years.

At its heart is the question, “How do I take my businesses to the next level?”

As Louise and Michael’s adventure unfolds, the answer comes by exposing and overcoming the myths and misconceptions that dominate the way we think, that stop business growth.

Practical, counter-intuitive, and often humorous, this real-life story brings to light the strategies, tools, and perspective shifts necessary to take you from where you are … to where you want to go.

The outcome is a proven framework to create strong, sustainable business growth.
In his guest foreward, John Warrilow — founder of The Value Builder SystemTM, author of Built to Sell: Creating A Business That Can Thrive Without You, and regular contributor to Inc. Magazine — writes:

“In Thinking Big Is Not Enough, Michael Walsh illustrates how to push through the obstacles that stand between you and the next plateau, quickly and consistently.
“Louise’s story is eerily similar to a lot of businesses. It may even have something in common with yours: a non-linear path to success that looks more like a series of stepping stones, than the graph we learned at school.”

Discover for yourself why Thinking Big Is Not Enough.


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Kelly Deck, Director, Kelly Deck Design
“This book gives access to the structure that is required to successfully and predictably achieve large scale growth in business. The same is true of his book—it takes you on a journey and breaks down the misperceptions that hold us back from growth and excellence—with Louise as his muse, Michael shares his deep knowledge of the entrepreneur’s journey and the fine balancing act it is to achieve significant growth and success in small -medium businesses.”

Aaron Johannes, M.A., Director, Spectrum Consulting- Collaborative Learning, Research and Press
“Michael Walsh is one of my favourite entrepreneurial thinkers and I particularly love how his big thinking can wrap around all different kinds of businesses, including charities and social enterprises. His focus on our relationships and the opportunity for business building within a matrix of reciprocal and meaningful connections, that allow us all to grow and thrive is invaluable. I look forward to sharing this new book with our colleagues, as much as I liked sharing his first book.”

Dave Ricketts, M.Sc., P.Eng., FEC, Managing Principal, Senior Building Science Specialist, RDH Building Engineering Ltd.
“Michael has a way of challenging you, that initially catches you off guard, but quickly leads to the heart of issues. Starting with the question of why we are doing something leads to terrific insights and shifted the way we looked at our business. I loved the notion of starting with where we want to be in 5 or 10 years and working backwards from there to see what we need to do this year.”

Karen Marler, Principal, Architect AIBC, AAA, SAA, OAA, FRAIC, LEED® AP
“I greatly enjoyed this case study on growing your business, as presented through Michael’s work with Louise Pasterfield and her experiences. This review clearly lays out the three core aspects of business growth in a simple, informative and entertaining style. Michael digs deep to explore the myths and misconceptions that Louise and many business owners often refer to that paralyses them from achieving their goals. I know I struggle with these clichés about business, and found myself relating with Louise on a number of them. Through Louise’s point of view, Michael guides the reader through a process of critical thinking that result in eureka moments that he summarizes as ‘Perspective Shifts.’ Thinking Big is Not Enough outlines tools and criteria that will help many small business owners, who are passionate about what they do, take it to the next level.”

Philippe de Clerck, MPT, MBA, VP Operations, and Partner, Back in Motion Rehab Inc.
“True to form, in telling a story, Michael effectively dispels the myths and misconceptions that prevent businesses from growing and offers very compelling arguments for making shifts in one’s perspective on what really matters to grow a business. In the process he successfully points the reader to focusing on the key essentials for achieving ‘large scale growth.'”

Mark Eiland, Founder and Principal Advisor, Mercury Equity Partners, Austin, Texas
“Michael expertly removes many of the hurdles that limit the mindset of business owners and their perspective of how big and fast they can grow their business. I can’t imagine a business owner who wouldn’t benefit greatly from the lessons in this insightful book.”

Katherine Lazaruk, AICI, FLC, ICU Image Consulting Inc.
“The graphic of the spinning plates on the foundation resting on a ball was a real ‘a-ha’. In fact, I laughed out loud and thought I’d better print it and stick it somewhere I can see it daily. It made me feel a lot better, realizing the enormous complexity and challenge in running and growing a business”




How Thinking Big Is Not Enough can Help Other Business Owners (26 seconds).


Thinking Big Is Not EnoughThinking Big Is Not Enough is about growing your business and achieving true personal freedom.

Growing Business Is About Continuous Practice (1:49)


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Matt Whale, CFO

Sponge UK

If it wasn’t for all of Michael's support we would never have seen a five fold increase in turnover, a five fold increase in staff, and an immeasurable increase in core skills amongst all of our team in the last three years.

Louise Pasterfield, Managing Director

Sponge UK

Since working with Michael as my mentor from 2010, my company has grown eight fold. Michael has helped me rethink almost every aspect of my business and breakdown the barriers to achieving my goals…finding him has proven a catalyst moment for my company.
Doris Hager

Doris Hager, President

Hager Design International Inc.

Michael's greatest strength, is seeing from the outside, the weaknesses and opportunities inside companies, their leaders, and employees. His intuitive and knowledgeable guidance has helped countless businesses overcome their blockages and achieve previously unimaginable levels of growth.

Bill Locking, Senior Partner

CEI Architecture

I know that his approach indeed worked, as Michael assisted in the growth of our company from $3M to $11M.

William F. Jones, Jr., CPA, Partner

Anton Collins Mitchell, LLP

His approach is different and provides new solutions to overcome many of the common business myths. Having engaged Michael's services for my own business, I can attest to the validity of his methods. Business and its challenges evolve, the solutions should too.

Darryl Condon, Managing Principal

HCMA Architecture + Design

Since 2010, when we first started working with Michael Walsh, our company has grown consistently, and most importantly with purpose. The insights that Michael brings, have given us the tools to grow, strengthen, and shape our business, consistent with our values. We are considerably stronger, more united, and having a lot more fun.

Debbie Samsom, PhD. (R.Psych.), President

Back In Motion

In addition to the growth we have achieved with our one-on-one work with Michael, we had 42 people within our company, complete the Developing CareerTM leadership program. It’s been transforming for our organization in many different ways – ways that I would never have anticipated.

Kim Deep, CPA. CMA, President

Business By Numbers Ltd.

Michael passionately shares insights, strategies, and tools in a simple and engaging manner that will change your thinking and results forever.
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Michael Walsh is frequently asked to speak on matters related to business growth.

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Thinking Big Is Not Enough is about growing your business and achieving true personal freedom.

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